The path from phases 4-6 can be equated to the journey Gorillaz took from phases 1-3, with each phase slowly growing more in ambition and experimentation that attempted to blur the line between the virtual band and their music; and 2020 saw what could be their most experimental project to date, a series of EPs titled Song Machine.
While very little happened during the early months, the series was teased via postcards from the cartoon band members. The band also celebrated Halloween with a Facebook Watch Party titled Fright Night, which gave fans a marathon of horror movie trailers; and a horror quiz on Instagram.
Season One of Song Machine launched on the 30th of January 2020 with a wide array of advertisements helping to promote the series; such as banners projected at Westfield London and appearances on the covers of streaming playlists.
Social media activity also saw a surge with Gorillaz launching a TikTok account, having public Q&A’s on social media with the launch of each episode and releasing filters for both Snapchat & Instagram. The band’s fan interactivity even went as far as an in-character public statement during the coronavirus pandemic; Parlophone also hosted a Quarantine Quiz about Gorillaz via their Instagram.
Said pandemic resulted in a worldwide lockdown, during which Gorillaz started a series of anecdotal telegrams via social media titled Get Lost & a Facebook group titled G Club, which they used to recommend a wide range of media to their fans during an event called 28 Day Challenge; these picks included:
- The Joe Rogan Experience #1169 – Elon Musk
- The Young Ones
- slowthai & Mura Masa – Doorman
- Madonna – Into the Groove
- Pimp: The Story of My Life
- Santo & Johnny – Sleep Walk
- The Great Beauty
- Simon & Garfunkel – 50 Ways to Leave Your Lover (from The Concert in Central Park)
- Elvis Costello and the Attractions – I Want You
- Broken Record: Episode 30 – Andre 3000 and Rick Rubin In Conversation
- The Twits
- Cast Away
- Elton John – Your Song
- Ways of Seeing
- The Golden Glove
- Desert Island Discs – Ian Wright, former footballer and broadcaster
- The Brother from Another Planet
- Just Kids (Illustrated Edition)
- Homo Ludens / Madness and Civilization: A History of Insanity in the Age of Reason / The Mind in the Cave: Consciousness and the Origins of Art / The Hand of Destiny: Folklore and Superstition for Everyday Life / Tibetan Yoga: Principles and Practices
- Fleetwood Mac – The Chain
- Fifty Shades of Grey
- Running on Empty
- Gorillaz feat. George Benson – Humility
As the UK began to ease out of lockdown, Gorillaz took part in a “#BILLBOARDPOSITIVE” campaign to help boost public morale. Shortly after this, the band took a stand following the death of George Floyd; starting the “Be The Change” campaign with a range of clothing and a website linking several informative podcasts, articles, books, videos, Instagram accounts, petitions, donation links & guides to help people taking part in the protests.
The first album from the project (Song Machine: Season One – Strange Timez) was announced on the 9th of September; alongside a membership pass titled Circle of Friendz, which gave fans early access to concert tickets and merch drops.
Season One’s release was celebrated in tandem with the band’s 20th anniversary; with an almanac, a four-part radio show on Apple Music 1 titled Song Machine Radio & a live Q&A on YouTube titled Song Machine with Friendz which involved Damon Albarn and several of the album’s collaborators.
Merchandise from this period included hot sauce, calendars, a series of art prints, T-shirts, sticker sheets & a series of figures by Superplastic. The phase also saw a surprise return to the band making online minigames with Aries Driving Game.
With Season One over, the band charged into 2021 by channelling their focus into celebrating their two decades of work with a boxset of the major LP’s titled G Collection, a series of album reissues set to include unreleased content from each phase, new clothing ranges (G Foot & Fred Perry) and most controversially, a range of NFT collectibles made in collaboration with Superplastic.
COVID-19 stunted the potential for a tour in 2020, so live performances (as limited as they were that year) were restricted to livestreams, including a three-show event titled Song Machine Live from Kong; which allowed fans to watch the band performing their latest songs via LIVENow. Some noteworthy performances during the streams included Clint Eastwood (Ed Case/Sweetie Irie Refix) & Fire Coming Out of the Monkey’s Head with Matt Berry.
After dealing with prison, crime lords & aliens (a casual Tuesday for Gorillaz), the group split off to go travelling. Noodle visited Lake Urmia to take in the sights, 2D headed back to Beirut, Murdoc went clubbing in Ibiza & Russel flew to Mexico to make hot sauce.
Once they regrouped, it was back to making music; this time creating a new London-based Kong Studios (with its own portal to take them wherever they wanted) and nixing any plans on albums to free up their creative flow. “The machine” was finally ready and unveiled to the world as Song Machine. As the project started, Murdoc took to Twitter with the thread series, Debunked with Murdoc Niccals; where he frequently answered questions the fans had from watching the band’s music videos (until Russel hosted his own “Rebunked” session to call out Murdoc’s bullshit).
The COVID-19 outbreak left the band stuck indoors, keeping in touch with fans via a series of telegrams they referred to as Get Lost with Gorillaz. They were kept busy with the launch of G Club, Reddit AMA’s & the continued output of Song Machine episodes. While nobody was able to visit them at Kong, they weren’t alone. Much like the old Kong Studios, their new HQ was haunted by a mysterious spirit known as “The Pink Phantom”. It came out of hiding during lockdown, which drove Murdoc to try catching to by setting up a trap…
Meanwhile, Russel visited Hackney to mass-produce his own brand of hot sauce; and shortly after this, the band went on a joyride through Vinewood which eventually led to them ending up at Plastic Beach…